Augur · Trust Agent

The agent that answers on your product pages — sourced, with zero hallucination.

Augur is OpenReviews' proprietary LLM engine. Fed by a vast volume of consumer voices, it turns the mass of reviews into actionable reassurance, right on the product page.

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< 3,000 msZero hallucinationSourced answers

55" 4K OLED TV

4.72,135 reviews

Augurby OpenReviews

“Is the picture really good, with rich colors and deep blacks for movies and sports?”

Of the 320 reviews that mention picture quality, 94% are positive: the OLED panel delivers vivid colors and deep contrast. HDR movies and sports rendering are especially praised.

320 verified reviews · OpenReviews network

“Is the Smart TV interface smooth and easy to get to grips with day to day?”

What Augur is

Not just a chatbot. A reassurance agent.

Augur doesn't merely answer: it reads every review for you and extracts the signal that genuinely helps reassure the buyer.

Fed by the consumer voice

Key-fact extraction

Strengths and weaknesses, real-world uses, relevant verbatims: Augur distills the essence of the product from its reviews.

Sourced answers, zero hallucination

Every answer is backed by real, cited reviews. Nothing invented, in under 3 seconds, on every PDP.

The differentiator

Dissociation: keep the product signal, drop the noise.

Within the reviews, Augur separates what speaks about the product from what doesn't. It discards anything tied to a third party to keep only the genuine product signal — the foundation of reliable reassurance.

Discarded · non-product noise

Mentions of competitors selling the same product
Carriers, broken parcels or items received damaged
Third-party delivery or after-sales disputes
Comments on the price charged by a given reseller

Kept · product signal

Quality, materials, finish, durability
Real-world uses and use cases
Recurring strengths and weaknesses
Relevant verbatims, cited as sources

The result: a rich, reliable digest of the product itself — not a jumble where a delivery dispute at some other merchant drags down the perception of a great product.

Why it matters

The direct answer to the AI shift.

40% of shoppers already ask an LLM before buying. An external LLM recommends blindly, with no reliable source, and takes your customer away from your page. Augur flips the logic: it answers on the page, sourced from real reviews, filtering out the noise — you keep the customer with the merchant and hand them a trustworthy synthesis.

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+14%conversion on PDPs

< 3sresponse time

0hallucination

100%sourced answers

See Augur in action

Let a trusted agent answer in place of ChatGPT.

We plug Augur into your product pages and your unified reviews. You see, live, the quality and the sources of every answer.

Book a demo Back to OpenReviews